Job Title: Communications, Sustainability and Responsibility
ManagerReports To: Corporate Relations Director

Context/Scope

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the largest listed Company on the NSE in Kenya.
SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Serengeti Premium Lite, Tusker Lager, Tusker Lite, Kibo Gold, Guinness, Senator and Pilsner King. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Ciroc®, Smirnoff Vodka®, Bailey’s Irish Cream®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Purpose of Role
  • Support the CR Director in shaping and implementing corporate and functional communications strategies 
Drive implementation of SBL sustainability and Responsibility programs demonstrating the impact of the program to social economic development of communities and the country at large.

Leadership Responsibilities And Decision Making Rights
  • Bring rigor into decision-making across the Business in order to drive PR agenda
  • Self Confidence and eye for detail – you have to show initiative and take a lead in all aspects of engagements with key stakeholders
    • Top 3-5 Accountabilities
    • Communication
    • Responsible for administration of all communications done across all the business units in SBL.
    • Writing/editing for newsletters, organisational updates and other internal programs / drives
    • Overall responsibility for corporate communications and PR cycle plan and management of relevant agencies.
    • Monitor the external environment to identify reputation building opportunities as well as threats to corporate reputation and respond accordingly.
    • Determine the appropriate content and route for information cascades, by providing advice and suppor
      Sustainability and Responsibility
    • Responsible in handling matters related to donations to and any community support related engagements
    • Maintain a clan plan for community support initiatives to internal and external stakeholders
    • Responsible in administrating Water for Life projects
    • Responsible in rolling out Responsible Drinking campaign
    • Ensure engagement with key stakeholders around our approach on Alcohol in Society and identify best collaborations
    • Mobilise support and involvement of other SBL business function in the implementation of community support programs 
    Timely prepare and disseminate reports on community support programs implementation

    QualificationsDegree in Public Relations /Journalism or related field

    Experience
    • 4-6 years’ experience in public relations or CSR activities
    • Working knowledge of business operations and strong commercial awareness
    • Proven experience in building relationships with key partners throughout the organisation
    • Has demonstrated good project management skills in implementing community support initiatives
    Key Skills
    • Excellent communication and presentation skills
    • Team player with the ability to succeed in a collaborative work environment
    • Ability to partner with functional teams (soliciting, and conversely providing help as needed)
    • Good project management skills especially in implementation of CSR programs
    • Barriers to Success in Role (Optional):
      Inability to build and maintain relationship with key stakeholders
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